Mandana Dayani
Brand Builder, Entrepreneur, Political Strategist, Impact Leader and Philanthropist
MANDANA DAYANI is a business leader and expert in building and rapidly scaling industry-leading global brands across entertainment, media, fashion, and tech. Her Substack, All of It by Mandan Dayani has amassed 20,000 readers. Most recently, she served as the President of Archewell, founded by Prince Harry and Meghan, during which they released the #1 documentary on Netflix, the #1 podcast on Spotify, and the #1 autobiography published by Penguin Random House. In 2025, President Biden appointed Dayani to the United States Holocaust Memorial Council Board of Trustees. She appears regularly on Morning Joe on MSNBC and speaks before global audiences on how to scale brands and movements. Dayani has worked as a surrogate on three presidential campaigns and serves as a strategic advisor to the world’s leading political and philanthropic leaders. Her brand campaigns have generated billions of impressions through innovative digital-first strategies, influencers, content production, and partnerships with major brands.
Dayani is also the founder of culture-shaping philanthropic companies, including top civic engagement organization, I Am A Voter, The Calanet Foundation, One Mitzvah a Day, and Our Campus United. As a leading voice on democracy, antisemitism, and women’s rights, Dayani’s video after October 7 about her childhood living under a terrorist regime has had more than 50 million views, and her powerful speech before the United Nations has had more than 18 million views globally. She credits her experience fleeing Iran and coming to the United States as a religious refugee as the defining motivation behind her activism.
Dayani began her career as a corporate attorney and talent agent before transitioning to leading global consumer brands. At Rachel Zoe, Inc., she launched the company’s consumer products, investments, and digital media ventures and produced its TV show on Bravo. After six years, she left to join tech company, EBTH, where she helped raise $84 million in venture capital and executive-produced its show for HGTV.
Dayani lives in Los Angeles with her husband, their two daughters, Anderson and Miller, and their giant goldendoodle, (Jack) Bauer.
AS SEEN IN
BUSINESS AND MARKETING LEADER
Mandana Dayani is a business leader and brand architect who has built and scaled some of the most influential consumer brands across entertainment, media, fashion, and technology. Her work sits at the intersection of culture, storytelling, and strategy - transforming ideas into movements that capture global audiences.
Her expertise lies in reaching Gen Z, millennial, and women consumers through digital-first strategies, celebrity partnerships, and cross-platform storytelling.
As President of Archewell, founded by Prince Harry and Meghan, Mandana oversaw projects that topped every category: the #1 documentary on Netflix, the #1 podcast on Spotify, and the #1 autobiography published by Penguin Random House. Her unique ability to connect brand strategy with cultural relevance made Archewell one of the most talked-about platforms in the world.
Her career began in law, talent representation, and production before she turned to building consumer-facing businesses. At Rachel Zoe, Inc., Mandana launched the company’s consumer products, digital media business, and investment arm, while producing its hit Bravo series. Later, as Chief Brand Officer of EBTH, she raised $84 million in venture funding and executive produced its HGTV show, scaling the company into a category leader.
She has generated billions of impressions for the brands she has led, seamlessly blending behavioral science, cultural insights, and creativity to drive growth.
Beyond her executive leadership, Mandana advises major brands, invests in women-led companies, and serves on several boards. Through her agency, she partners with global businesses across biotech, entertainment, fashion, beauty, and technology—as well as prominent world leaders—guiding them from concept to execution.
What sets her apart is her ability to transform single-entity brands into global powerhouses, using multi-channel strategies that span content, merchandise, partnerships, and entertainment deals.
IMPACT BUILDER
Mandana Dayani builds movements that shift culture and drive action. She founded I am a voter., the nonpartisan campaign that turned civic engagement into a cultural identity, and the Calanet Foundation, reimagining Jewish joy, allyship, and justice for a new generation.
A fierce advocate for human dignity and justice, Mandana has stood up for women and girls in Iran, volunteered at the U.S.–Mexico border, and urged world leaders at the United Nations to act against sexual violence.
Through the power of storytelling, she has led culture-shaping campaigns that mobilize millions,
inspire compassion, and
unite companies, influencers, and communities - bringing urgent issues into headlines and moving people from the sidelines into action.
Mandana’s activism is deeply personal, shaped by her experience immigrating to the U.S. as a religious refugee from Iran. After October 7th, she shared a viral video about her upbringing in Iran that garnered over 50 million views, dedicating herself to advocating for the Jewish community. She frequently addresses the global rise in antisemitism and its impact on Israel and hostage families on major news networks including MSNBC, CNN, Fox, and NewsNation.
Her powerful speech at the United Nations Special Session on Sexual Violence - viewed over 5 million times- placed her alongside leaders like Sheryl Sandberg and Hillary Clinton. Honored with the NCJW Social Change Award, she also serves on the ADL Digital Council. In 2024, Mandana founded The Calanet Foundation to combat antisemitism through culture, creativity, and storytelling. This year, she was appointed by President Biden to the United States Holocaust Memorial Council Board of Trustees.
@MANDANADAYANI
